For several hundred years, Switzerland, and in particular the city of Geneva, has been considered a crossroads for international finance, investment and trade. This is largely due to the following factors:

•  A strategic geographic location in the center of Western Europe. A highly developed banking and other business services sector.

• A long-standing reputation for efficiency, experiency and discretion.

• A history of neutrality and international diplomacy.

• A stable political and economic environment.